Wondering how to grow your business’s Instagram account? We have got some pro tips for you from our experience consulting with clients on their own digital marketing strategies.

Our approach to Instagram needs to evolve as the platform evolves:

  1. Focus on the content instead of the aesthetic

  2. Spend less time editing your photos and more time creating content and engaging with other accounts

  3. Create long captions with valuable and evergreen tips for your audience

  4. Share more video content (everywhere! And not only on Stories and IG TV)

  5. Invest time creating & testing Reels

  6. Most of the time, and IGTV would work better than a Live; Most of the time a Reel will perform better than an IGTV: think about the goal, duration, and purpose of the content to decide which is the best for you and your audience;

  7. Create Infographic-style Images inviting people to save them, share it, and tag friends

  8. Keep using hashtags on your content to improve reach. Posts with at least one Instagram hashtag average have 12.6% more engagement than posts without a hashtag

  9. Don’t use banned hashtags

  10. Optimize your posting time for when the majority of your followers are online

  11. A/B test your frequency, formats, timings, and even the number of hashtags, making sure to do multiple rounds before analyzing given the inconsistent algorithm

Let’s stop doing the old same thing and bring innovation to your account!