LOVE SEASON CONSIDERATIONS

Updated: Feb 12

Galentine's day is soon here! Celebrating love has never been more important than it is now. People will look to celebrate all of the little things in life…including celebrations which we normally usually consider. So what should we be considering heading into February 14th? We wanted to list some Galentine’s day content tips.

1. Think about the personal relationships of your audience.


Family ties and friendships are just as important to the individual than their relationship status. When you envision your audience, how would they show their nearest and dearest that they love them? Then ask: how can my content help?


2. Make the advice tangible.

As many are still in lockdowns with restrictions still in place, seeing family, going out for dinner, and even hugging your loved ones might not be a possibility. How can your celebratory suggestions provide value in delivering love amidst these logistical issues? Are the gifts you’re recommending deliverable? Are the ways to make someone feel appreciated possible to achieve whilst still at home? Are the outfits, activities, and ideas you’re suggesting suitable for indoor activity?


3. Focus on gift-giving to spark joy.

The emotional connection is important, therefore go beyond the stereotypical presents and think about what your audience would consider happiness-inducing in these trying times. This could be food, art, self-care, or experiences for example….ok, chocolate is still acceptable!


Let's spread some love together! 💖


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